As a stylist and designer Sara skilfully caters for all, from the discerning bride who wants her wedding to be stylish & contemporary as well as romantic to hiring Elsie Florence vintage china to the London stylist sourcing perfect pieces for her photo shoot. It is all about being ahead of the game and giving that bit extra. Having relocated from London to Somerset with a career in fashion and interior trend forecasting, Sara wanted a business that incorporated all that she loved about fashion and styling. Anyone who knows her and has looked inside her 400 year old town house can see how her business came to be and how it is constantly evolving. Everywhere you look is a feast for the eye from pretty china to spinning tops and retro vintage cars. It is a lifestyle as well as an obvious passion.
Sara’s grandmother, Elsie Florence played a huge part in her childhood and together they shared a mutual passion for all things beautiful and elegant. Inheriting a much loved and coveted tea set from her grandmother was the inspiration needed to start her vintage china hire company in 2002, starting a nation wide trend for vintage style weddings. Sara has an eye for detail and can transform a table to make you catch your breath.
“I just want to add a little bit more. A unique place setting makes all your guests feel special”
The Elsie Florence collection continues to grow. As the business has expanded the word has spread and Sara is asked more and more to style Wedding venues and parties. Her clients love her style and patience and implicitly trust her judgement.
This summer she was asked by a London event company to provide all the eclectic vintage china for Lily Allen’s wedding. She was commissioned to make her beautiful bespoke letter bunting for a “tea & cake” stall and a ” Pimm’s” and “Black Horse Ale Bar” set up in the grounds for the wedding guests.
The vintage trend had grown and Elsie Florence has inspired girls with a passion all over the country to set up similar businesses but Elsie Florence seems to have a different USP. It is the person behind the brand who is constantly thinking ahead of the game.
Whilst the vintage tea party waltz’s on engaged couples are looking for something new and different. Budgets are tight and there is a clear need for clever creativity and forward thinking. Call on your friends and family to get involved, pared down simplicity is key.
Flowers are simple; home grown blooms in new exciting colours spill out of assorted vintage pitchers, jugs and jam jars. Tables are striped back and the vintage china takes the lead role. It is all about sharing huge vintage platters piled high with gorgeous local produce for everyone to enjoy.
The china is the talking point. Each guest has been thought about individually with a unique and stunning place setting.
And whilst the atmosphere is buzzing, it is time for the bride and groom to steal a moment of calm together. Imagine a ‘love tent’. Unique to Elsie Florence their beautiful shade pavilions are the perfect setting for a table for two. It is different to the rest, laid with modern retro china, blush and powder shades accented with a hint of black if you dare. Uber cool and bang on trend for the bride that wants it to be even more than perfect.
This is what Elsie Florence does so well and why they are unique.
New pieces of beautiful china are constantly being added to the collection and Up-cycled props are the latest edition.
For more inspiration www.elsieflorence.co.uk