DAVID’S BRIDAL UNVEILS NEW EXCLUSIVE JENNY PACKHAM COLLECTION

UK designer Jenny Packham, known for dressing celebrities and royalty in her bridal and evening wear is bringing her signature style exclusively to David’s Bridal with her new ‘Wonder by Jenny Packham’ collection. Available in select stores and online from February 2016, the collection will feature bridal, bridesmaid, flower girl and mother of the bride styles that reflect Packham’s contemporary aesthetic, enriched with her style and glamour. Best known for feminine silhouettes with intricate details, Packham’s collection will appeal to the modern, fashionable bride-to-be.

The ethereal bridal gown collection, comprising nine styles, will feature understated silhouettes with elaborate details and soft, flowing layers of fabric. The sheath and A-line styles showcase Packham’s artisanal craftsmanship with light beading and feminine details juxtaposed with contemporary structured shapes, elegantly exposed backs and geometric embellishment for a very modern bride.  Bridal gowns are  available in US sizes 0-26 in most styles, and priced from £850 – £1,395 making the ‘Wonder by Jenny Packham’ collection the latest collaboration to offer high quality, designer wedding gowns at affordable prices for the everyday bride. The bride can finish customizing her wedding day look with a variety of accessories from the ‘Wonder by Jenny Packham’ collection, including shoes, veils, sashes and purses.

The collection also features six bridesmaid styles, four mother of the bride dresses and two flower girl dresses. Bridesmaids dress styles will be available 10 colors (Bellini, Black, Capri, Iris, Ivory, Marine, Mint, Mystic, Petal and Plum) with three styles in chiffon and three in chiffon and Chantilly lace fabric. Prices for the bridesmaid dresses range from $£130.95 – £180.95.

The two flower girl dresses will both be available in ivory and feature elements similar to those found in the bridal gowns including soft, floaty fabrics and intricate detailing. For the mother of the bride (and groom) the collection will offer four options that draw from some of Packham’s most famous red carpet styles.

www.davidsbridal.com